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The New Anti‑Fraud Crackdown: What Recent Indictments Reveal About U.S. Enforcement Priorities
In the past year, a wave of high‑profile fraud cases, indictments, and criminal court cases has signaled that the U.S. government is escalating its response to complex financial crime. Behind each arrest or jail sentence is not just an individual criminal but a policy story about how federal agencies are re‑drawing the line between aggressive business and prosecutable fraud. Federal prosecutors have recently brought coordinated cases alleging roughly half a billion dollars in

Matt Pisoni
Apr 163 min read


Reddit, Reputation, and Revenue
Reddit just went all-in on AI search, and that’s changing how people discover brands. They’re building AI-powered experiences to surface conversations, opinions, and recommendations from inside their threads. On the surface, that looks like a product update. In reality, it’s another reminder that online reputation now lives in more places than your website. What stands out to me is how often Reddit ends up shaping first impressions before a company ever gets a chance to speak

Matt Pisoni
Apr 152 min read


Most Marketing Reports Look Good But Often Miss What Really Matters
Attribution means figuring out which marketing efforts led to a sale or conversion. But most models are too simple or too rigid. They might give all the credit to the last click or spread it evenly across channels without considering the real impact.

Matt Pisoni
Apr 143 min read


Personal Branding?
In my case, it's for the sake of combating negative press. You start with a vague idea of who you want to be online and in your professional world, but then the questions pile up. How do you stand out? What’s the right message? And, honestly, where do you even begin? That’s where personal branding courses come in. They’re like a roadmap, helping you navigate the twists and turns of creating a memorable, authentic presence.

Matt Pisoni
Apr 144 min read


Getting to Know Matt Pisoni
Over the past two decades, I’ve founded, built, and invested in companies that span telecommunications, medical technology, marketing, and finance. Each endeavor has taught me the importance of innovation, adaptability, and strong partnerships. Whether I’m developing a direct‑to‑consumer brand, building scalable technology infrastructure, or supporting emerging ventures, my focus has always been on sustainable growth and long‑term value creation.

Matt Pisoni
Apr 142 min read


The Importance of Online Reputation Management
You might wonder what exactly online reputation management services are and how they fit into this picture. Simply put, these services help individuals and businesses monitor, influence, and improve their online presence. They do this by tracking mentions, managing reviews, creating positive content, and sometimes addressing negative or false information.

Matt Pisoni
Apr 134 min read


Paid Search Isn’t Broken. The Funnel Changed.
CPCs are up. CTRs are down. And for many brands, performance feels harder to defend than it did even a year ago. They’re building around a reality where search is one part of a larger discovery process that now includes AI answers, comparisons, reviews, social proof, and brand familiarity. That means the goal is not just to win the click. It’s to create enough relevance and trust that your brand stays in the consideration set even when the click happens later.
- Matt Pisoni

Matt Pisoni
Apr 102 min read


Exploring AI Agentic Workflows in Marketing
Artificial intelligence is no longer just a buzzword. It’s reshaping how we work, especially in fields like marketing and sports. I’ve been diving deep into AI agentic workflows lately, and I want to share some insights that might spark ideas for your own projects or collaborations. Let’s unpack what this means, how it’s changing the game, and where it might take us next. What Are AI Agentic Workflows? At its core, an AI agentic workflow is about giving AI systems a degree of

Matt Pisoni
Apr 94 min read


Building Authority Online: Proven Strategies to Establish Online Authority
Improving my digital identity is something I’ve thought about a lot. It’s not just about having a website or a social media following. It’s deeper than that. It’s about creating content people will stop and click, that might be showing expertise or entertaining. Whether you’re sharing your projects, your background, or your personal life, establishing online authority is key to making a lasting impression.

Matt Pisoni
Apr 94 min read


Effective Ways to Improve Your Personal SEO Improvement
You might wonder why personal SEO improvement deserves your attention. Well, think about it: when someone searches your name, what do they find? Is it a scattered collection of social media profiles, or a clear, professional narrative that highlights your skills and projects? Personal SEO improvement helps you control that story.

Matt Pisoni
Apr 85 min read


A.I. Agentic Work Flows: Unlocking New Levels of Productivity
Through our exploration of AI, we have positioned ourselves at the forefront of marketing innovation, ready to tackle the challenges of an ever-evolving landscape.
When I first started exploring A.I. agentic work flows, I was honestly a bit skeptical. The idea of autonomous agents handling complex tasks sounded like something out of a sci-fi novel. But as I dove deeper, I realized this isn’t just futuristic hype — it’s a practical, game-changing approach to how we get things

Matt Pisoni
Apr 84 min read


Michigan finally climbed the mountain again.
1989 championship team— Glenn Rice, Loy Vaught, Rumeal Robinson, James Voskuil, Terry Mills, and J.P. Oosterbaan. jalen rose, chris webber. NIL. Matt Pisoni

Matt Pisoni
Apr 72 min read


NIL is the best thing to happen to college sports in a long time.
Is NIL messy? Absolutely. There are bad actors, uneven rules, and a lot of improvising. But zoom out: we’re watching college sports evolve into something more honest, more competitive, and ultimately better for the athletes and the fans.

Matt Pisoni
Apr 62 min read


Why You Should Retry Every AI Tool You've Given Up On
Someone finds a task they want to automate. They try an AI tool. It underdelivers — maybe it's 70% there, maybe it fails completely. And they conclude: "AI can't do that." Here's the thing — that conclusion isn't wrong. It's just incomplete. The accurate version is: "AI can't do that yet." AI capability isn't a fixed ceiling. It's an exponential curve. What failed six months ago might work perfectly today.

Matt Pisoni
Apr 22 min read


7 Everyday Tasks To Hand Off to AI This Month
We don’t need a big overhaul to benefit from AI. We just pick one or two tasks we know we’re overdoing manually—maybe emails and social captions—and decide that, from now on, AI drafts those.
As we get our time and energy back, we can add more tasks. Over time, AI becomes part of the way we work, not a separate “tech project” we never quite get around to. AI can take over a lot of the everyday tasks we’re doing by hand, so we can focus on what actually moves the needle.

Matt Pisoni
Apr 13 min read


Is Cold Email Marketing Illegal – And Can It Get You Arrested?
Cold email is not automatically illegal, but careless campaigns can look like fraud in the eyes of the government and land you in serious legal trouble. The real risk isn’t a single outreach email; it’s patterns of behavior that violate anti‑spam, consumer protection, and privacy laws so badly that regulators decide to make an example of you.

Matt Pisoni
Apr 12 min read


“AI Can Replace You, Let It”: What That Really Means for You.
Most of us are buried in tasks someone else—or something else—could do. We’re writing every email, tinkering with graphics, manually following up with leads, and piecing together reports.
Those tasks matter, but they don’t require our highest-level thinking. When we’re stuck in production mode, we’re not focused on offers, strategy, partnerships, or leading the business.

Matt Pisoni
Mar 303 min read


AI-Powered Email Marketing Playbook: How Small Businesses Can Finally Win the Inbox
Email is still one of the highest-ROI channels for small businesses—but most of us don’t have the time to write, test, and optimize campaigns every week. AI changes that. With the right workflows, we can make email marketing smarter, faster, and more profitable without building a big team.

Matt Pisoni
Mar 304 min read


Unearthing Stories, One Call at a Time: Interviewing My Dad
The great part about these interviews lies not just in the historical details, but in the personal insights we're gaining. We're getting to know the man behind the father figure, understanding his motivations, his values, his decision making and how we ended up being raised in Ann Arbor, Mi.. We’re seeing the world through his eyes, and it's broadening our own perspectives.

Matt Pisoni
Mar 302 min read
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