<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[mattpisoni.com]]></title><description><![CDATA[Life, Family, and Business Insights]]></description><link>https://www.mattpisoni.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Tue, 21 Apr 2026 17:05:26 GMT</lastBuildDate><atom:link href="https://www.mattpisoni.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[When Old Headlines Won’t Die: A Decade‑Old News Story.]]></title><description><![CDATA[I’ve sat in meetings knowing that at least one person at the table has seen those articles and is trying to match that version of me with the person sitting in front of them. It’s like having a very loud, very dramatic cartoon character in the background yelling crazy things while you’re trying to have a normal conversation.]]></description><link>https://www.mattpisoni.com/post/when-old-headlines-won-t-die-a-decade-old-news-story</link><guid isPermaLink="false">69e7772f8b2f11ff8e5933e6</guid><pubDate>Tue, 21 Apr 2026 14:04:08 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5468cc_4512a99a556d48e086fed092653b8afb~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Matt Pisoni</dc:creator></item><item><title><![CDATA[One AI tip - that takes 60 seconds]]></title><description><![CDATA[You can tell it to search your email, look through Google Drive files, or summarize an email thread, or pull out the important stuff without making you read 47 messages that all start with “Just circling back…”. It is the closest thing to having an intern and worlds better than having an assistant in the Philippines. ]]></description><link>https://www.mattpisoni.com/post/one-ai-tip-that-takes-60-seconds</link><guid isPermaLink="false">69e697738b2f11ff8e570118</guid><pubDate>Mon, 20 Apr 2026 21:31:24 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5468cc_5b29623c7f3b44b78d9844a0721c21ed~mv2.jpg/v1/fit/w_887,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Matt Pisoni</dc:creator></item><item><title><![CDATA[Establishing Online Authority Strategies: How to Build and Grow Authority Online]]></title><description><![CDATA[Building authority online is something many of us think about but few truly master. It’s not just about having a flashy website or a ton of followers. It’s about creating trust, sharing value, and showing up consistently in a way that makes people want to listen. Over time, this builds a reputation that opens doors—whether for personal projects, professional growth, or simply sharing your story with the world. Let’s dive into some practical ways to establish yourself as a credible voice...]]></description><link>https://www.mattpisoni.com/post/establishing-online-authority-strategies-how-to-build-and-grow-authority-online</link><guid isPermaLink="false">69de3afb698fcbe5d29e98f8</guid><pubDate>Mon, 20 Apr 2026 13:01:22 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5468cc_ea8a6bcc566446aca5f351aa1928652d~mv2.png/v1/fit/w_1000,h_576,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Matt Pisoni</dc:creator></item><item><title><![CDATA[The Strait of Hormuz: Where Oil, War, and AI Collide]]></title><description><![CDATA[For decades, control of the Strait of Hormuz meant control over energy supply. Today, it also means influence over data, prediction, and reaction speed. Modern conflict isn’t just about who has more firepower—it’s about who has better intelligence, faster analysis, and more adaptive systems.]]></description><link>https://www.mattpisoni.com/post/the-strait-of-hormuz-where-oil-war-and-ai-collide</link><guid isPermaLink="false">69e26cf5a96d49e56ebd8471</guid><pubDate>Fri, 17 Apr 2026 17:44:51 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5468cc_d356629305dd4365ba48ea607718ae26~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Matt Pisoni</dc:creator></item><item><title><![CDATA[Mass Incarceration’s Second Act: How the Jail and Prison Numbers Are Quietly Shifting]]></title><description><![CDATA[After years of decline, the total number of people held in U.S. prisons and jails has begun to creep upward again, even as some states continue to close facilities and reduce sentences. In the spring of 2024, about 1.8 million people were incarcerated nationwide, with people being sent to jails and prisons more than 8 million times each year—a churn that blurs the line between individual arrest and systemic design.]]></description><link>https://www.mattpisoni.com/post/mass-incarceration-s-second-act-how-the-jail-and-prison-numbers-are-quietly-shifting</link><guid isPermaLink="false">69e0f0dcbd4edb574fd42ece</guid><pubDate>Thu, 16 Apr 2026 14:56:40 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5468cc_8cf758a7329c43aca84a447d699c2503~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Matt Pisoni</dc:creator></item><item><title><![CDATA[ The New Anti‑Fraud Crackdown: What Recent Indictments Reveal About U.S. Enforcement Priorities]]></title><description><![CDATA[In the past year, a wave of high‑profile fraud cases, indictments, and criminal court cases has signaled that the U.S. government is escalating its response to complex financial crime. Behind each arrest or jail sentence is not just an individual criminal but a policy story about how federal agencies are re‑drawing the line between aggressive business and prosecutable fraud. Federal prosecutors have recently brought coordinated cases alleging roughly half a billion dollars in healthcare and...]]></description><link>https://www.mattpisoni.com/post/the-new-anti-fraud-crackdown-what-recent-indictments-reveal-about-u-s-enforcement-priorities</link><guid isPermaLink="false">69e0e47c5ebb5a90196fdad3</guid><pubDate>Thu, 16 Apr 2026 13:36:54 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5468cc_9a684a46f89f49ffb632e3d38cf44c46~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Matt Pisoni</dc:creator></item><item><title><![CDATA[Reddit, Reputation, and Revenue]]></title><description><![CDATA[Reddit just went all-in on AI search, and that’s changing how people discover brands. They’re building AI-powered experiences to surface conversations, opinions, and recommendations from inside their threads. On the surface, that looks like a product update. In reality, it’s another reminder that online reputation now lives in more places than your website. What stands out to me is how often Reddit ends up shaping first impressions before a company ever gets a chance to speak for itself. The...]]></description><link>https://www.mattpisoni.com/post/reddit-reputation-and-revenue</link><guid isPermaLink="false">69dfb040dd5b371c4c5bb752</guid><pubDate>Wed, 15 Apr 2026 15:40:52 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5468cc_f58709d0779646eeb3baa78622891111~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Matt Pisoni</dc:creator></item><item><title><![CDATA[Most Marketing Reports Look Good but Often Miss What Really Matters]]></title><description><![CDATA[Marketing reports can be deceiving. You open your dashboard and see traffic climbing, conversions holding steady, and ROAS (return on ad spend) looking strong. It feels like everything is on track. But then you check your revenue, and it’s not moving the way you expected. What’s going on? I’ve been there. It’s frustrating to see numbers that look good but don’t translate into real growth. After digging into this with my team, we found some common reasons why marketing reports often mislead....]]></description><link>https://www.mattpisoni.com/post/most-marketing-reports-look-good-but-often-miss-what-really-matters</link><guid isPermaLink="false">69de6125934ce577916b6e3a</guid><pubDate>Tue, 14 Apr 2026 15:46:09 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5468cc_f339a169de5c456db74b2ea9b547f100~mv2.png/v1/fit/w_1000,h_576,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Matt Pisoni</dc:creator></item><item><title><![CDATA[The Ultimate Guide to Personal Branding Courses Guide]]></title><description><![CDATA[Building a personal brand feels like a journey, doesn’t it? You start with a vague idea of who you want to be online and in your professional world, but then the questions pile up. How do you stand out? What’s the right message? And, honestly, where do you even begin? That’s where personal branding courses come in. They’re like a roadmap, helping you navigate the twists and turns of creating a memorable, authentic presence. I’ve spent time exploring these courses, and I want to share what...]]></description><link>https://www.mattpisoni.com/post/the-ultimate-guide-to-personal-branding-courses-guide</link><guid isPermaLink="false">69de3afc698fcbe5d29e98fb</guid><pubDate>Tue, 14 Apr 2026 15:43:14 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5468cc_ea0a1d46a4514fe9a98bfb109bde43c1~mv2.png/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Matt Pisoni</dc:creator></item><item><title><![CDATA[Getting to Know Matt Pisoni]]></title><description><![CDATA[When I look back on my journey as an entrepreneur, investor, and business leader, I see a story shaped by curiosity, resilience, and a drive to create meaningful impact. From a young age, I’ve always been fascinated by how things work—technology, people, and the systems that connect them. That same curiosity has guided my approach to building and scaling businesses across multiple industries and markets. Over the past two decades, I’ve founded, built, and invested in companies that span...]]></description><link>https://www.mattpisoni.com/post/getting-to-know-matt-pisoni</link><guid isPermaLink="false">69de3afc66c8cbf1f4c0dd83</guid><pubDate>Tue, 14 Apr 2026 15:34:36 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5468cc_3e53158fea2a4d1ab30705855c107fe5~mv2.png/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Matt Pisoni</dc:creator></item><item><title><![CDATA[The Importance of Online Reputation Management - Reputation Management Tips]]></title><description><![CDATA[In today’s digital world, your online reputation is more than just a reflection of who you are—it can shape your opportunities, relationships, and even your peace of mind. I’ve noticed how easy it is for a single review, comment, or post to influence what people think about you or your work. It’s a bit like a ripple effect: one small thing can spread far and wide, sometimes in ways you never expected. Managing your online reputation isn’t just for big companies or celebrities. It’s for anyone...]]></description><link>https://www.mattpisoni.com/post/the-importance-of-online-reputation-management-reputation-management-tips</link><guid isPermaLink="false">69d68d78bf4ea4bc23079659</guid><pubDate>Mon, 13 Apr 2026 12:35:05 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5468cc_d767cdcb4cee48f4a49cdd557060c869~mv2.png/v1/fit/w_1000,h_576,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Matt Pisoni</dc:creator></item><item><title><![CDATA[Paid Search Isn’t Broken. The Funnel Changed.]]></title><description><![CDATA[CPCs are up. CTRs are down. And for many brands, performance feels harder to defend than it did even a year ago. They’re building around a reality where search is one part of a larger discovery process that now includes AI answers, comparisons, reviews, social proof, and brand familiarity.   That means the goal is not just to win the click. It’s to create enough relevance and trust that your brand stays in the consideration set even when the click happens later.
- Matt Pisoni]]></description><link>https://www.mattpisoni.com/post/paid-search-isn-t-broken-the-funnel-changed</link><guid isPermaLink="false">69d95ffff6703ec22beaf067</guid><pubDate>Fri, 10 Apr 2026 20:46:37 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5468cc_b0f3992bd726465b832cf568d126647d~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Matt Pisoni</dc:creator></item><item><title><![CDATA[Exploring AI Agentic Workflows in Marketing]]></title><description><![CDATA[Artificial intelligence is no longer just a buzzword. It’s reshaping how we work, especially in fields like marketing and sports. I’ve been diving deep into AI agentic workflows lately, and I want to share some insights that might spark ideas for your own projects or collaborations. Let’s unpack what this means, how it’s changing the game, and where it might take us next. What Are AI Agentic Workflows? At its core, an AI agentic workflow is about giving AI systems a degree of autonomy to...]]></description><link>https://www.mattpisoni.com/post/exploring-ai-agentic-workflows-in-marketing</link><guid isPermaLink="false">69d66e1b0611ac839ce75837</guid><pubDate>Thu, 09 Apr 2026 15:02:04 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5468cc_2c7bcbb6e7ba4ffabd58eb9d472a8a75~mv2.png/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Matt Pisoni</dc:creator></item><item><title><![CDATA[Building Authority Online: Proven Strategies to Establish Online Authority]]></title><description><![CDATA[Building authority online is something I’ve thought about a lot. It’s not just about having a flashy website or a big social media following. It’s deeper than that. It’s about creating trust, showing expertise, and becoming a go-to resource in your field. Whether you’re sharing your projects, your background, or your ideas, establishing online authority is key to making a lasting impression. Let’s dive into some proven strategies that have helped me—and many others—build that kind of...]]></description><link>https://www.mattpisoni.com/post/building-authority-online-proven-strategies-to-establish-online-authority</link><guid isPermaLink="false">69d68d814424ffa457c220f3</guid><pubDate>Thu, 09 Apr 2026 13:20:05 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5468cc_329082ffa16241e8ace4dd3e3cd1ee37~mv2.png/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Matt Pisoni</dc:creator></item><item><title><![CDATA[Effective Ways to Improve Your Personal SEO Improvement]]></title><description><![CDATA[When it comes to building a professional online presence, personal SEO improvement is something I’ve found to be absolutely essential. It’s not just about being found on Google; it’s about shaping how you appear to potential collaborators and professional contacts. Over time, I’ve learned that a few strategic moves can make a huge difference in how your personal brand is perceived online. So, let’s dive into some effective ways to boost your personal SEO and make sure your digital footprint...]]></description><link>https://www.mattpisoni.com/post/effective-ways-to-improve-your-personal-seo-improvement</link><guid isPermaLink="false">69d66e174424ffa457c1d6f9</guid><pubDate>Wed, 08 Apr 2026 23:47:08 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5468cc_dbc92fa457e5443496a1a585598f33cc~mv2.png/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Matt Pisoni</dc:creator></item><item><title><![CDATA[A.I. Agentic Work Flows: Unlocking New Levels of Productivity]]></title><description><![CDATA[When we, as a marketing agency, started exploring AI, we discovered numerous opportunities to enhance our strategies and improve client outcomes. Our journey into AI technology has allowed us to streamline processes, analyze data more effectively, and personalize marketing efforts like never before. Key Areas of Exploration Data Analysis We began using AI tools to gather and analyze large datasets, enabling us to gain insights that inform our marketing strategies. Personalization AI has...]]></description><link>https://www.mattpisoni.com/post/a-i-agentic-work-flows-unlocking-new-levels-of-productivity</link><guid isPermaLink="false">69d66e6b5f4a19f844e52f4e</guid><pubDate>Wed, 08 Apr 2026 16:04:14 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5468cc_b6eb6b33c45c43f78807588a810443db~mv2.png/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Matt Pisoni</dc:creator></item><item><title><![CDATA[Michigan finally climbed the mountain again.]]></title><description><![CDATA[ 1989 championship team— Glenn Rice, Loy Vaught, Rumeal Robinson, James Voskuil, Terry Mills, and J.P. Oosterbaan.  jalen rose, chris webber.  NIL. Matt Pisoni]]></description><link>https://www.mattpisoni.com/post/michigan-finally-climbed-the-mountain-again</link><guid isPermaLink="false">69d50f1774eeae096e510fed</guid><pubDate>Tue, 07 Apr 2026 14:22:42 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5468cc_b0c346ae2f80485a8f6066a25ce6b00b~mv2.jpg/v1/fit/w_640,h_377,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Matt Pisoni</dc:creator></item><item><title><![CDATA[NIL is the best thing to happen to college sports in a long time.]]></title><description><![CDATA[Is NIL messy? Absolutely. There are bad actors, uneven rules, and a lot of improvising. But zoom out: we’re watching college sports evolve into something more honest, more competitive, and ultimately better for the athletes and the fans.]]></description><link>https://www.mattpisoni.com/post/nil-is-the-best-thing-to-happen-to-college-sports-in-a-long-time</link><guid isPermaLink="false">69d3ddf1072d140cb95be61c</guid><pubDate>Mon, 06 Apr 2026 16:27:06 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5468cc_451a4d2998d34ea881b8b1c89053150f~mv2.jpg/v1/fit/w_1000,h_675,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Matt Pisoni</dc:creator></item><item><title><![CDATA[Why You Should Retry Every AI Tool You've Given Up On]]></title><description><![CDATA[Don't give up on AI just because you tried something once. It's always improving.]]></description><link>https://www.mattpisoni.com/post/why-you-should-retry-every-ai-tool-you-ve-given-up-on</link><guid isPermaLink="false">69ce60f5719295076f2c0c74</guid><pubDate>Thu, 02 Apr 2026 12:37:15 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5468cc_3cce54046bfa40dba4d6eaf4450f5110~mv2.jpeg/v1/fit/w_1000,h_559,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Matt Pisoni</dc:creator></item><item><title><![CDATA[From Manual to Automated: 7 Everyday Tasks We Can Hand Off to AI This Month]]></title><description><![CDATA[AI can take over a lot of the everyday tasks we’re doing by hand, so we can focus on what actually moves the needle.]]></description><link>https://www.mattpisoni.com/post/from-manual-to-automated-7-everyday-tasks-we-can-hand-off-to-ai-this-month</link><guid isPermaLink="false">69cd53514c31bb6f64c03c91</guid><pubDate>Wed, 01 Apr 2026 17:22:38 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/5468cc_95ca4ea7d705428d8b91359d59b7df01~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Matt Pisoni</dc:creator></item></channel></rss>